Tracking a course across their last three album towards a far less aggressive sound, Bring Me The Horizon have now reached the pinnacle of change that has all but removed the deathcore also-ran sound they were at first known for.
‘I Apologise if You Feel Something’ opens the album with a very lush electronic underlay and the softest vocal performance Oli Sykes has ever put forth. This leads into first single ‘Mantra’, that continues the electronic undertone with vocal effects adding to Oli’s new found clean vocal performance. It very much sounds and feels like modern rock.
‘Nihilist Blues’ continues this now established pop/electro/rock formula that BMTH have been warning was coming, featuring electro pop princess Grimes to add even more oomph the formula. If you were ambivalent about them before, this is going to help people either want to explore their modern sound or finally give up on them.
On a personal level, amo left me feeling ambivalent. As a fan of wide ranging musical styles some of it catches my attention, including ‘Wonderful Life’ with Dani Filth cropping up unexpectedly and some of the heaviest guitar on the album, the aforementioned ‘Mantra’ and the almost heavy ‘Sugar Honey Ice & Tea’ with a stomping beat laying the groundwork for a song that is only let down by the vocal effects in the chorus.
Beyond that, amo is one step too far, with the only possible advantage being that it can be played amongst non-heavy music groups and seem heavy by comparison. Something like ‘Mother Tongue’ is so far from where this band’s journey began it is possibly the best examples of where their musical mindset currently sits, while the fan-baiting ‘Heavy Metal’ is an open statement to those who have followed the band to this end.
And that appears to be the point of this album. Bring Me the Horizon have transitioned from deathcore outsiders to pop metal/rock outsiders and they are fine with that, take it or leave it. amo album is aimed to be more of a gateway than the full experience. The only problem is that the gateway has two entrances, one for the heavier side of things, and one for an already over saturated pop market that doesn’t need more of the same polluting the airwaves.
- I Apologise if You Feel Something
- Nihilist Blues
- In the Dark
- Wonderful Life
- Sugar Honey Ice & Tea
- Why You Gotta Kick Me When I’m Down
- Fresh Bruises
- Mother Tongue
- Heavy Metal
- I Don’t Know What to Say